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Wednesday, April 4, 2012

Custom Nike NFL Dunks


The Swoosh is killing me right now. As one website mentioned they have done more with the NFL license and its marketing the past two days then Reebok and Adidas did in the last ten years.

Check out Nike ID on Facebook and custom design yourself a pair of Dunks that represent your team. Keep in mind this is just a Facebook application right now and you'll have to wait until the product goes live on Nike ID.

Have fun junior footwear designers!!!

Nike NFL Uniforms - Video


The Seahawks website has a few nice video pieces on the NFL uniforms. My fave is the How we Work segment. Check it out if this Nike NFL hype machine has affected you as much as it has me.


Tuesday, April 3, 2012

New Day Dawning


Well the day that some have been anticipating (while some dreading) has officially arrived. Nike has revealed all the NFL uniforms for 2012. Design wise everything looks pretty status quo except for the Seahawks who got some major reconstructive surgery.

On the fabric side of things I can't wait to see the new Elite jersey in person. The Elite jersey is the actual on field jersey that the players will wear. Nike.com is going to be pre-selling the jerseys and the Elite is priced at $250 ..... not bad considering the Reebok jerseys have been $300+ for the past few years and their quality was below average at best (I'm being kind).

From Nikeinc.com:

KEY FEATURES OF THE NIKE ELITE 51 UNIFORM INCLUDE:
LIGHTER - The Nike jersey and pant, wet or dry are lighter than previous versions
FLYWIRE TECHNOLOGY - Eliminates layers, reduces weight, and provides lockdown fit
ZONED MESH VENTILATION – Provides cooling zones for optimal thermoregulation
ZONED STRENGTH - High tenacity, stretch material, for lightweight lockdown strength.
CUT FOR MOBILITY – Four-way stretch, hydrophobic materials enable range of motion wet or dry.
STRETCH TWILL NUMBERS – Four-way stretch even on numbering system
CUSTOMIZABLE BASELAYER PADDING – Nike Pro Combat Hyperstrong baselayer with integrated lightweight, Deflex padding offering customizable flexible protection.
DEFLEX PADDING - Lightweight, flexible impact protection integrated into top “hit zone” areas
ALUMINUM D-RING BELT - Aircraft-grade aluminum D-ring belt reduces weight.

Sunday, March 25, 2012

Big Easy Ballers


At the time I am writing this Nike has at least one of its NCAA teams in the final four and the merch is starting to surface. I like what the Swooshers are doing with the design of this OSU tee. Here's to rooting for Kentucky and Unc as well so I can see some other teams and colors.

OSU tee found on Fanatics.


Tuesday, February 28, 2012

Welcome Back - And a Blue Jay was never black


Well it is about time for the boys of summer to begin their annual spring pilgrimage to sunny destinations for some baseball (and plenty of golf).

In the world of athletic fashion there is really nothing ground breaking happening this MLB 2012 season that I see thus far. The caps look the same, the jerseys look the same, jackets, etc.

However, welcome back to the Toronto Blue Jays. After too many years of ignoring their awesome color and logo history finally a BLUE JAY is back. What the hell were they ever thinking of going with a black color palette for a team named the Blue Jays anyway???

So check out the new (old) jerseys and stuff at MLB.com.

Thank you Toronto!!!!

Tuesday, February 21, 2012

NIKE unveils basketball Hyper Elite Uniform and Nike Hyperdunk 2012


NIKE, Inc. - NIKE unveils basketball Hyper Elite Uniform and Nike Hyperdunk 2012

Apparently there is a feeling of dislike with the new USA basketball jerseys and the way that USA is laid out on the front of the jersey. Really???? I actually like the symmetry of the lay out.

Thursday, February 2, 2012

Nba All Star Uniforms 2012


Adidas has unveiled the NBA All Star uniforms for 2012. Nothing earth shattering on the visual end. They look much the same as they have for the past several years.

On the technology end of things of course they are hailed as moving the needle when it comes to weight, movement, yada, yada, yada.....

You can read all the details here at Sole Collector.

If you are looking to buy it the Nba Store has some replicas available. Not even a swingman version? No authentics? Lame release on this one Adi ....... Lame.